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How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Create Educational Opportunities. One of the main reasons someone joins an association is to advance in their career, which starts with education. Onboard New Members.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. Want to learn more?

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

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Top 11 Chamber Management Software AMS Systems

GrowthZone

Sponsorship management. Marketing automation. Sales funnel management. Website design and management. Education management. There are 5 software subscription options at different price points, ranging from Base to Complete , offering combinations of the following: FEATURES: Membership management.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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Association Brain Food Weekly: 3.28.16

Reid All About it

If your organization offers professional development for the association community, please send me the link via email or Twitter. Eastern DT* – Educating Volunteer & Professional Trainers. Your speakers are subject matter experts, but they’re probably not trained in adult learning. Host: ASAE Marketing Section.

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