WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. 1 CAE credit. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. better than emails sent to cold lists.

Marketing 72

Marketing Cost Email Marketing Social Media 72

SBI

FEBRUARY 21, 2024

From website management and email marketing to event planning, bookkeeping, and governance, hiring SBI Association Management to tackle these crucial aspects will allow your association to thrive and make a more significant impact. However, managing a volunteer-driven organization comes with its own set of challenges.

Association Management 59

Association Management Email Marketing Event Planning Communications 59

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing America Certificate 186

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. NAFCU made the decision to focus only on advocacy, compliance and education—their members’ priorities. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. William Deresiewicz, Tablet ) Good eats Skip down to the list of free educational events if you prefer takeout. Host: UST Education Speaker: Sheri Singer, Owner, Singer Communications Thu 7/6 at 2 p.m. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo. Ted Gioia ) Good eats Skip down to the list of free educational events if you prefer takeout. William Penn Chapter events.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Niche conferences. Host: Socio.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it.

Email Marketing 52

Email Marketing Marketing Software Content 52

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Good marketing is the key to making association content feel shiny and new. Register now!”. Segment your messaging.

Content 89

Content Tips Marketing Certificate 89

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Multiview

SEPTEMBER 15, 2022

Your association newsletter is one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. Email marketing continues to produce the highest ROI among all marketing channels, and it continues to stay relevant.

Newsletter 52

Newsletter Email Marketing Marketing Education 52

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Online education volunteers. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Create Educational Opportunities. One of the main reasons someone joins an association is to advance in their career, which starts with education. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 80

Content Revenue How To Social Media 80

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Special membership tier or education subscription.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Spicy” is a misnomer.

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JUNE 26, 2017

And, they’ll get a chance to become familiar with your association’s online educational programs and LMS. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Post-challenge follow-up emails and survey.

Member Engagement 160

Member Engagement LMS Discount Education 160

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

JUNE 4, 2019

People love the option to consume their educational content on their terms - from wherever they want, whenever they want. There are a variety of ways to promote your other educational programs before, during, and after the live event: Promote related content on lobby slides prior to the start of the event. Want to learn more?

Learning Management System 214

Learning Management System Content Course Discount 214

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

GrowthZone

JUNE 21, 2021

Marketing automation. Education management. Email marketing. FEATURES: Marketing. Email marketing. Education management. Education subscriptions and certifications. Online store/e-commerce. Sponsorship management. Digital advertising. Online donations/contributions. Member app.

System 148

System Software Directory Membership Management 148

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Odd but tasty. Guest: Victoria Elliott.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Here are the educational events scheduled for next week. The ‘normal’ we know is history. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Host: American Marketing Association.

St. Louis 341

St. Louis Technology Strategy Conference 341