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Membership Recruitment Book Release

Membership Marketing

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Save yourself years of trial and error by discovering what he has learned during a long and successful career in membership marketing.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. The outlook for associations, as described in Marketing General Inc.’s

Content 266
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 256
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98
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Association Brain Food: 10.6.23

Reid All About it

The weekly list of free educational events and resources for the association community… Industry careers website. Association education in 2024. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Content marketing. Please send me links if you have one or know of a good one.

Revenue 256
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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52