Email Marketing Examples Member Experience Recruiting 
Higher Logic
JUNE 26, 2020
They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.
Higher Logic
MAY 29, 2020
This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The goal: Every year, bringing in new members is likely to be on your association’s list.
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Higher Logic
MAY 13, 2020
Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.
Aptify
NOVEMBER 5, 2020
Your membership recruitment efforts worked! You have new members. It’s the same with new members to your association. That’s why member onboarding is so important. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.
Higher Logic
FEBRUARY 4, 2020
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.
MemberClicks
FEBRUARY 9, 2023
One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.
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