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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first…. Let’s explore this.

Marketing 149
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Association Brain Food Weekly: 2.22.19

Reid All About it

Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Thu 2/28 at 1 p.m. 1 CAE credit. More info/register.

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Daily Buzz: Create an Accessible Association Website

Associations Now

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). Is your association falling victim to these nine barriers of innovation ? Other Links of Note. From the WBT Systems blog. Facebook ads aren’t foolproof.

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Association Brain Food Weekly: 4.30.21

Reid All About it

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience.

Education 354
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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Technology vs. Innovation: Association Learning Strategies in Practice. Tue 2/19 at 2 p.m.

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Learn How To Build A Successful Membership Website

Disciple Media

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36
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A Guide On How To Sell Memberships Online

Disciple Media

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience.

How To 36