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Association Brain Food Weekly: 2.22.19

Reid All About it

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Marketing Automation: Creepy, or Just Good Customer Service? But first….

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How to Successfully Reach Donors Across Multiple Channels

Achieve

Social Media Each social media platform is different, so it’s important that the content you share across social media channels is tailored to the platform itself. Let’s take a closer look at popular social media channels and the ideal type of content to share on them: Instagram.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The second phase included a complete overhaul of their website.

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Unpacking an Association’s Digital IT Bag

Delcor

In that way, current and prospective members are perusing your website, social media, app, online community, etc., In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model.

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A Guide On How To Sell Memberships Online

Disciple Media

Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience. Use social media, email lists, and other channels to tease what’s coming. The digital world offers limitless possibilities to innovate, connect, and grow.

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