Socious

MARCH 4, 2016

This week, our favorite articles focus on providing our readers with tips to increasing their customer engagement. Every week we aim to make your life easier by compiling the best customer community articles of last week right here on our blog.

Video 100

Video Tips Association Management 100

Socious

SEPTEMBER 1, 2016

In the last several years they’ve begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it. What do these publications have in common?

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Revenue Tips Industry How To 112

Socious

JULY 1, 2016

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible.

How To 190

How To Marketing Member Engagement Association Management 190

Socious

JANUARY 19, 2016

Well, all of these business outcomes aren’t possible if your community members aren’t engaging with each other. Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales?

How To 100

How To Cost Products Organization 100

Socious

AUGUST 30, 2016

What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. A nd if they don’t volunteer , they won’t help further your mission.

Member Engagement 148

Member Engagement Strategy Marketing 148

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot.

Software 100

Software Resources Marketing Products 100

Socious

NOVEMBER 1, 2016

Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

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Class Member Engagement Industry 100

Socious

SEPTEMBER 16, 2016

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology.

Technology 100

Technology 100

Socious

OCTOBER 20, 2015

In the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace. However, I’m very glad that we have moved away from the notion that every organization needs a website, just to have a website.

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America Marketing Organization Member Engagement 100

Socious

JUNE 10, 2015

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start? So where should you go to find out where technology is headed and how to avoid common pitfalls?

Technology 100

Technology Video Case Study Strategy 100

Socious

SEPTEMBER 5, 2016

Data from a recent report makes me think that there are a lot of executives that are losing sleep these days.

Member Engagement 100

Member Engagement How To Report Association Management 100

Socious

SEPTEMBER 12, 2016

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

How To 100

How To Member Engagement Association Management 100

Socious

DECEMBER 16, 2015

This time of year is a whirlwind of activity on most people’s calendars. If you’re like me, you’re extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn’t, and planning what can be accomplished with the upcoming year.

Member Engagement 100

Member Engagement Association Management 100

Socious

JANUARY 7, 2016

It’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle.

Member Engagement 100

Member Engagement How To Association Management 100

Socious

FEBRUARY 26, 2016

The Socious Top Ten for the Week of February 21, 2016. Socious has some great news! Call it a late new year’s resolution if you will, but we have decided to bring back the “Socious Top Ten”.

Tips 100

Tips Video Association Management 100

Socious

DECEMBER 30, 2015

Our members aren't technologically savvy. Our members aren’t on social media. Our members aren’t really computer literate. These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization.

Social Media 100

Social Media Technology Organization Member Engagement 100

Socious

SEPTEMBER 8, 2016

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Member Engagement 100

Member Engagement Strategy How To Content 100

Socious

DECEMBER 17, 2015

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Member Engagement 100

Member Engagement Association Management 100

Socious

MARCH 25, 2016

We know you're busy, so try to make your life easier by compiling the best online community management articles from around the web right here on our blog each week. This week, our favorite articles focus on providing our readers with tips for online community management.

Resources 100

Resources Tips Association Management 100

Socious

OCTOBER 24, 2016

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Member Engagement 100

Member Engagement Revenue 100

Socious

NOVEMBER 9, 2016

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You just discovered amazing new association management software that will give your association’s staff hours back in their day. You love it. Your board loves it. Except for one thing.

Technology 221

Technology Software Association Management Member Engagement 221

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #2) 3 Types of Association Members and How to Engage Them.

millennials 100

millennials Member Engagement Video Software 100

Socious

SEPTEMBER 19, 2016

Those with some experience may even give you advice on increasing engagement, which is on the right track since increasing and maintaining engagement is probably one of your main responsibilities. Suggestion #2) Do Most of Your Engagement on Facebook. Once you have engagement level information, contextualize it.

Social Media 100

Social Media Content New York Member Engagement 100

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016.

Member Engagement 143

Member Engagement Association Management 143

Socious

DECEMBER 27, 2016

For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement. Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do.

Member Experience 143

Member Experience Content Strategy Marketing 143

Socious

JULY 6, 2016

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them. That’s a troubling statistic.

How To 159

How To Cost Products Report 159

Socious

SEPTEMBER 14, 2016

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

Member Engagement 100

Member Engagement 100

Socious

APRIL 8, 2016

This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement. Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog.

Products 100

Products Resources How To Tips 100

Socious

DECEMBER 27, 2016

For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement. Transporting people to the time of their childhoods, teens, or just their favorite pastime can do wonders for engagement. Nostalgia in Marketing and Engagement.

Social Media 100

Social Media Examples Discount millennials 100

Socious

JANUARY 9, 2017

and “Is this engagement opportunity still relevant to my audience?”. We are keenly aware that members’ expectations, consumer behavior online, and the role of communities all change over time. So, we ask, “Is my approach the best approach?”

Marketing 100

Marketing 100

Socious

MARCH 24, 2016

You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone’s thoughts because it’s one way to get attention in this plugged-in world.

Association Management 100

Association Management 100

Socious

DECEMBER 22, 2015

Well, it usually means that you’re really responsible for keeping your community members engaged and participating. As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? This is a task that is much easier said than done.

Tools 100

Tools Member Engagement Association Management Communications 100

Socious

NOVEMBER 19, 2015

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged.

Tools 100

Tools Industry Member Engagement Cost 100

Socious

NOVEMBER 16, 2016

Since your current customers have such a large influence on prospective customers, it’s more important than ever before that you engage existing customers even after they make a purchase. A Practical Way to Focus on Customer Engagement and Success. Customer Engagement Takeaway. They've even released free CRM software to help.

Software 100

Software Revenue Price Tools 100

Socious

NOVEMBER 5, 2015

This means more virtual engagement opportunities and offerings for members who are unable to attend member events, committee meetings, and industry conferences in person.

Social Media 100

Social Media Committee Conference Marketing 100

Socious

OCTOBER 6, 2015

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.

Team 100

Team Recruiting Recruitment Organization 100

Socious

DECEMBER 8, 2016

You need to moderate discussion forums and ensure that there’s a constant flow of information and engagement opportunities. But online communities are also built to encourage customer participation and customer-created content that informs and engages. And to some extent, the pressure will always be on you and your business.

Content 100

Content Software Tools Library 100