Remove engagement

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Engagement: It's Not About You

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There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. So what's the problem?

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Friday Top 5

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Lots of talk about measuring member engagement, what to watch out for, and how to turn engagement into revenue. I would say that it's premature for associations to talk about "big data," though. I don't think we've conquered small data yet. What are we waiting for?

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Social Media Around the World 2012

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The rest is all sorts of interesting facts and figures about the way people behave in different countries, the different platforms, emerging markets, people's current level of engagement and future plans, etc. Good stuff.

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What I'm Reading

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Want your staff to be motivated and fully engaged? Harness the creative potential of both on your staff. Nobody cares what you think? You have to care about what they think first. And on that front, stop being boring. IMMEDIATELY. Answer these five key questions for them.

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Always the Last to Know: Raspberry Pi

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It's a Linux-based, programmable, tinkerable, hackable computer, designed to engage kids and turn them into the next generation of computer engineers and scientists, not just users. Eben Upton , one of this year's Technology Review TR35 (top innovators under 35), aims to change that with the Raspberry Pi. And it's $25.

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The Passive Experienced Member

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The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should).

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Friday Top 5

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My top 5 takeaways from the day were: Mobile is not just the new frontier for communicating with and engaging our members, it can also be a great source of event revenue via ads, sponsorship, and prime placement spots. We covered a lot of ground! If you're thinking about going virtual at your office, DO NOT ignore the human factors.