Wild Apricot

DECEMBER 20, 2021

This is a blog post by Christina Tomlinson, VP of Marketing & Events at Pathable. When it comes to successfully hosting a virtual event, one of the biggest hurdles you’ll face is engaging your audience. In fact, according to this survey.

Tips 377

Tips Survey Marketing 377

Association Analytics

MARCH 13, 2024

You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important? Before we get into scoring models and best practices, let’s take a look at the purpose of engagement scoring. Let’s get started!

Review 169

Review Member Engagement Process Examples 169

Wild Apricot

NOVEMBER 20, 2023

Nonprofit marketing funnels are a key framework for engaging supporters through each step of the donor journey. Explore our top tips for every stage!

Marketing 221

Marketing How To Tips 221

Association Adviser

APRIL 17, 2024

For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.

Member Engagement 139

Member Engagement Industry Communications Marketing 139

Higher Logic

FEBRUARY 16, 2022

The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 317

Email Marketing Strategy Marketing Communications 317

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Communications Strategy 177

Association Analytics

JANUARY 17, 2024

After working with hundreds of associations over 20 years, we can confidently say member engagement is always a top priority.The problem is most associations.

Member Engagement 169

Member Engagement Resources Strategy Technology 169

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. Gauge your association’s email marketing performance and gain actionable advice. The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic.

Email Marketing 194

Email Marketing Report Marketing 194

YM Careers

DECEMBER 12, 2023

Learn four effective ways to attract and engage members with your association through multi-channel marketing. The post How to Attract and Engage Members with Multi-channel Marketing appeared first on YM Careers by Community Brands.

Marketing 52

Marketing How To Member Engagement 52

Association Analytics

JANUARY 17, 2024

The post Using Your Data to Improve Member Engagement – 2/28/24 appeared first on Association Analytics.

Member Engagement 242

Member Engagement Resources Strategy Technology 242

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Tracking and reporting: An LMS provides tracking and reporting features, enabling you to monitor member engagement, track progress, and assess the effectiveness of your learning initiatives.

Software 130

Software LMS Library Certificate 130

Higher Logic

MAY 13, 2020

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! However, it’s likely that your more traditional engagements are on pause. In-person engagement ideas. Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Marketing 321

Marketing Member Engagement Resources Strategy 321

Wild Apricot

MAY 27, 2021

Member engagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.

Strategy 221

Strategy Social Media Member Engagement Marketing 221

Elevating Engagement

JANUARY 15, 2024

The key to success is to plant the seeds of engagement very quickly/nearly immediately/as soon as possible. The most successful new member onboarding programs engage members within three days to 3 weeks after they join. The speed at which they engage is critical because the programs that react more slowly see lower renewal rates.

Member Engagement 75

Member Engagement Team Social Media Conference 75

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Association Strong

JULY 4, 2023

No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure. In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

Strategy 40

Strategy Marketing Member Engagement Communications 40

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. We’ll break down learner engagement, so you’ll have a better understanding of how to reach more learners with your continuing education program.

LMS 94

LMS Education Course Class 94

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! What is Member Engagement?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Analytics

MAY 17, 2023

The post Engagement Revolution Panel: Transforming Your Association’s Approach to Outshine the Competition – 6/13/23 appeared first on Association Analytics.

Member Engagement 246

Member Engagement Resources Strategy Technology 246

YourMembership

AUGUST 17, 2018

So, it’s important to view it as one of your greatest marketing assets. The post Website design checklist to attract and engage association members appeared first on YourMembership. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website.

Marketing 309

Marketing Organization Member Engagement 309

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS. Let me explain.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Freestone

MARCH 14, 2024

Introduction Are you looking for strategies to boost learner engagement in your continuing education program? Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Check out our top seven strategies for learning engagement. Look no further!

Education 93

Education Strategy LMS Learning Management System 93

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Membership Marketing

FEBRUARY 22, 2023

The MGI Membership Marketing Benchmarking Report highlights year after year the importance of a defined engagement program supporting a more favorable outcome in member retention. The data statistically shows this positive outcome but does not explain why putting an engagement program in place is so effective.

Discount 97

Discount Review Communications Marketing 97

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. That people are proud of engaging with me, SO MUCH, that they want to tell the other? Nailed it.

Marketing 257

Marketing Strategy Products Tools 257

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Are they engaged in other ways? Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event.

Event Planning 150

Event Planning Marketing Discount Conference 150

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

Email Marketing 158

Email Marketing Marketing Revenue Content 158

Elevating Engagement

NOVEMBER 3, 2023

Any advice on how to engage or onboard new members on a large scale? In the New Member Engagement Study , the team at Dynamic Benchmarking and I found that more associations were considering starting New Member Ambassador programs. And you may be wondering what other new member strategies and tactics scale. Asks Erica.

Member Engagement 76

Member Engagement Committee Team Tips 76

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52