Associations Now

JULY 19, 2023

A commitment to innovation needs to start at the top of your organization. For CEOs, that means getting their boards comfortable with innovation and explaining to them how doing so will ultimately benefit the organization for the long term. Innovation isn’t easy, but it’s necessary to build a strong, effective organization.

Innovation 94

Innovation Proposal Project Strategy 94

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. The post Insurance Group Launches Innovation Initiative appeared first on Associations Now.

Innovation 71

Innovation Tools Revenue Member Insights 71

The Association 100

JANUARY 7, 2024

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

Video 130

Video Leadership Member Engagement Innovation 130

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. The leadership qualities we identified hold. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. Association 4.0 An Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Sponsorship strategy. They explain how to use AMS data for planning and marketing events.

Revenue 227

Revenue Chicago Leadership Education 227

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Strategy 78

Strategy Member Engagement Software Tips 78

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 281

Certificate Price Tools Technology 281

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man.

millennials 370

millennials Survey Team Education 370

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

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AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Inclusive leadership. Kim Moutsos, Content Marketing Institute ). CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start.

Tools 195

Tools Education Newsletter Chicago 195

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies. Business Success Redefined.

Innovation 100

Innovation millennials eBook Member Engagement 100

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JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Know Before You Grow.

Strategy 120

Strategy Social Media System Innovation 120

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FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Membership recruitment. Quick hits. Elizabeth Lombardo, Ph.D., Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Associations Now

JULY 16, 2019

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

Innovation 95

Innovation Survey Report Strategy 95

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. Research says alone time could yield more innovation. Association Chapters | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic.

Technology 195

Technology Education Arkansas Leadership 195

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

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MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

.orgSource

JUNE 5, 2023

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. Temporary freelancing was one strategy for staying involved on a limited basis.

Leadership 88

Leadership United States Resources Committee 88

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. More info/register. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

.orgSource

APRIL 8, 2024

We call that type of change innovation. His take on leadership, business, associations, and the future is always fascinating. But it would have been inspiring to belong to a group of like-minded innovators. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention.

Innovation 100

Innovation Industry Examples Leadership 100

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205