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Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221
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Association Brain Food Weekly: 1.28.22

Reid All About it

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Cash flow statement – Cash projections for each month, quarter and year to help form your budget.

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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue 52
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Association Brain Food: 3.10.23

Reid All About it

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195
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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.