Maine millennials Social Media Strategy 
Association Success
SEPTEMBER 13, 2018
I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?
Associations Now
MARCH 26, 2019
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.
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Higher Logic
MAY 29, 2020
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media.
Association Adviser
MARCH 10, 2014
Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.
Associations Now
JANUARY 25, 2017
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.
Higher Logic
SEPTEMBER 28, 2017
That information gives you insight with which to create engagement and retention strategies. How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. So how do you create member personas? Start with generations. What’s the average age?
Disciple Media
DECEMBER 17, 2019
Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. In fact, one study even found that only a paltry 17% of marketers could accurately quantify their social media ROI. There’s also the fact that a lot of people, particularly millennials, are leaving Facebook.
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