YourMembership

APRIL 24, 2012

Technology. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Chambers + EDCs.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Also: Three familiar association technology providers join together to create a new, unified brand. Ease of access is a priority for millennials. The association space is buzzing today about the news from three association technology brands.

millennials 40

millennials Recruiting Recruitment Social Media 40

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Technology has its own momentum.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Recruit and Retain Millennial Members. . More info/register.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Like members of every age, Millennials and GenZs will give their time and money when they see the tangible value.

millennials 78

millennials Recruiting Recruitment Committee 78

.orgCommunity

OCTOBER 8, 2019

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Gen Z thinks and acts VERY differently than Millennials. Scan the Market.

Technology 40

Technology millennials Revenue System 40

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No.

Communications 287

Communications Tips Content Tools 287

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 76

Survey millennials Recruiting Recruitment 76

YourMembership

MAY 31, 2012

Technology. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Add-On Products. News + Press.

Innovation 150

Innovation millennials Class Software 150

Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. When you combine this with technology advancements, you have a convergence really driving the freelancer industry. LEVERAGING TECHNOLOGICAL TOOLS. These tools are free.

Certificate 112

Certificate United States Tools millennials 112

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Virtual

APRIL 30, 2015

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes. and global standards-focused organizations.

millennials 100

millennials Committee Technology Leadership 100

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Mon 10/15 at 2 p.m. –

DC 170

DC Las Vegas Washington Review 170

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. MIT Technology Review ). Your Event Marketing Survival Guide. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. How could VR transport us there?”

DC 120

DC millennials North Carolina Washington 120

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Nir Eyal would like you to stop calling everyone “ addicted to technology.” I don’t think technology is to blame. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Tampa 200

Tampa Revenue Education Content 200

YourMembership

FEBRUARY 27, 2014

It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. It is no secret that the pressures being driven by technology, competition, and the economy are forcing associations to address tough challenges concerning their existence. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JUNE 10, 2016

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. 1 CAE credit. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one. Diversity is contextual.

Class 100

Class Wisconsin millennials Leadership 100

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

millennials 40

millennials Ohio Membership Management Survey 40

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The report indicates that associations are getting savvier about digital marketing techniques. And there’s good generational news too.

Certificate 75

Certificate Survey Recruiting Recruitment 75

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Recruit your team. So why aren’t we doing it?

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. 1 CMP credit. 1 CMP credit. More info/register.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 62

Team Recruiting Recruitment America 62

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41