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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions Guest: Cecilia Sepp, Principal & Founder, Rogue Tulips Consulting *All events are online at Eastern Standard Time unless otherwise noted.

LMS 266
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Statement In Response To The 2020 Notorious Markets Report

InternetAssociation

IA member company anti-piracy and anti-counterfeit standards, partnerships, and technologies set the bar for the rest of the world and it defies reason to include them among a list of the worst of the worst IP infringers.

Report 59
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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

This year, the United Nations declared the International Women’s Day theme to be “DigitALL: Innovation and technology for gender equality.” The UN chose the theme to highlight what women have accomplished in the technology sphere and the steps needed to achieve gender equality in digital spaces.

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Association Brain Food: 9.1.23

Reid All About it

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227
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Five ways to celebrate GivingTuesday 2022 at your association

Nimble AMS

billion in just the United States. TECH TIP: Integrate Nimble AMS with GiveSmart to leverage text-to-give technology to take your #GivingTuesday campaign to the next level. Use tangible marketing materials. Additionally, the technology is easy for members donors and staff to use, empowering all to participate. .

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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

Report 59