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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. You’ve seen it in action when you use Netflix (suggested binge-worthy shows for your preferences) and Amazon (suggested products based on past purchases). Artificial intelligence has no place in an association-centric member newsletter. Handcuffed!

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas.

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Daily Buzz: Spend Less Time on Email

Associations Now

Change your email habits to save time and be more productive. To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. . How to Communicate with Different Stakeholders . Sponsors .

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Association Uses Facebook Live to Expand Education

Associations Now

“The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We Unlike email, Facebook Live humanizes our brand. “We

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. E-Newsletter.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

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