Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. But marketing? Not so much.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

APRIL 12, 2016

National grassroots efforts steadily trickled down to local and state governments and organizations so I found myself buried in issues management. After a few years in public relations, I’ve learned that to build support, staying on top of trends and issues is key, as is listening to your audiences – otherwise known as key publics.

Social Media 100

Social Media Communications Analysis Education 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” There have since been a couple public meetings, at which BWL employees mostly carried the floor to praise their leader.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

MAY 6, 2014

It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. Six of the top seven reasons identified by association leaders as the reason people join are related to meetings. Note: The final reason is related to advocacy.).

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

APRIL 19, 2016

According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification. In fact, some organizations hold incentive programs for employees who are the most dedicated to reducing environmental footprints, hosting things such as luncheons.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

APRIL 19, 2016

According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification. In fact, some organizations hold incentive programs for employees who are the most dedicated to reducing environmental footprints, hosting things such as luncheons.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

MARCH 25, 2013

Crenshaw, southeast zone adviser of the Michigan District of Key Club International, to present two breakout sessions on public speaking and confidence building at the organization’s 2012 Fall Rally in Wayland. It’s a completely student-led organization that teaches leadership through service to others. Nerves – 12 responses.

Michigan 100

Michigan Content Leadership Products 100

Aaron Wolowiec

SEPTEMBER 9, 2014

In the meantime, below are some other resources to explore: In April, Zurich released a report on cyber security , which lists recommendations for organizations of all sizes. One of the recommendations: Organizations should employ the same cyber strategies as government agencies. Education is a must. And so is awareness.

Report 100

Report Tips System Technology 100

Aaron Wolowiec

NOVEMBER 17, 2015

And individually, we belong to networks and organizations that enhance our personal and professional goals. Throughout the year, niche media publications re-printed blog posts from Kristen and Aaron, quoted Aaron as expert or included written pieces by Aaron. Here’s a look at some of the media hits: Meetings and Conventions.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

AUGUST 10, 2015

As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy. Tell us…what role does your marketing staff play in your organization? In addition, according to the survey, strategic planning wasn’t a top priority for associations. That’s a problem.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

JANUARY 19, 2016

To their credit, associations are working hard to shed their stereotype as overly cautious, slow-moving, bureaucratic organizations,” Naylor said. They have made significant strides in optimizing their websites and publications for mobile, and in offering members a wide variety of streaming video content, mobile apps and social media outlets.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

DECEMBER 3, 2013

Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. “By Cally Hill, director of client relations. From the beginning, Cally Hill , director of client relations, has managed the ins and outs of the business.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JUNE 11, 2013

“Learning, relationship development and business can flow quite naturally in the right face-to-face environments, and this is reflective of the type of dynamic learning experiences organizations need to create for their customers and members if they’re going to succeed.”. MSAE’s silent auction will also take place in myLounge.

Michigan 100

Michigan Education Conference Technology 100