Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4).

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Membership Recruitment. (4). Publications.

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Recruiting Recruitment Price Chicago 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The concept was built around a systems thinking approach to membership. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Membership Recruitment. (4).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Renewal Systems.

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Recruiting Recruitment Marketing Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony Rossell. Network with Me.

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Tools Marketing Price Report 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Non-Dues Revenue. (1).

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Marketing Price Discount Recruiting 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Membership Recruitment. (4). Renewal Systems.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. One way to look at this lead to paid member conversion system is as a funnel. A good system might look something like this. Publications.

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Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. The Push and Pull of Membership Recruitment.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Marketing Report Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Non-Profit.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Labels: Acquisition Campaigns , Renewal , Renewal Systems. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

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Marketing System Price Recruiting 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). The focus is “Membership Matters” Some of the article titles include: 1.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Non-Dues Revenue.

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Marketing Price Report Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). View my complete profile.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Non-Profit.

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Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Marketing Price Case Study Survey 40

Membership Marketing

JUNE 18, 2011

At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4).

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Membership Recruitment. (4).

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. In a fully developed volunteer structure, an accountability system with regular check-in with other volunteers could be put in place. Membership Recruitment. (4).

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4).

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Membership Marketing

FEBRUARY 24, 2012

If you normally send renewals to the bill-to address, you may find that the notice needs the push or approval of the ship-to user to get through the system. Labels: Membership Retention , Renewal , Renewal Systems , retain members. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Social Media Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. new markets.

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Social Media Marketing Price Survey 40