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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. By the way, this is gross revenue.).

Revenue 40
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Digital Transformation: It’s All About Culture

Leading Learning

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. About the Authors.

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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Continuing education – seminars, webinars, meetings. Labels: new products , Non-Dues Revenue. Webinar opportunities 4. Insurance.

Revenue 40
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Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Membership Recruitment. (4). Non-Dues Revenue. (1).

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? If you have any free webinars or events coming up, please send me the link. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. If you can’t attend a live webinar, go ahead and register if the topic interests you.

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Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.