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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Kunwar Singh, Product Marketing Manager, Sprinklr Tue 4/30 at 2 p.m. But a few data points trouble me.

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Webinar: Association Resilience and Adaptation and the Anthropocene Climate Disruption

Spark Consulting

Join Shelly Alcorn and me for an Association Insights in Old Town (AIOT) webinar at noon ET on Wednesday, December 6 to learn what your association can do to address it in your internal operations, with your member-facing programs, products and services, and for the profession or industry you serve.

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The Time Is Now

Spark Consulting

Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. An extensive list of resources in case you want to dig deeper on any of the topics addressed. Association execs are realizing that climate change is not just a moral imperative, it’s a business imperative.

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Generative AI, Associations, Ethics, and Regulation

Spark Consulting

Topics we addressed included: What are the critical ethical concerns related to the creation and use of generative AI tools? For member-facing programs, products, and services? AI has been all around us for years. What’s different about the generative AI tools that are now available to us?

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Feel free to suggest topics or questions for discussion. His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here.

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Association Brain Food: 6.30.23

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. More info/register. More info/register.

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