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SCD Group: Ready or not, here comes Gen Y: Is your association.
SCD Group
MAY 23, 2012
Depending on who you talk with, they were born between 1980 and 2000 so are in their mid-teens to early 30s. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. Reinventing membership as a revenue tool for assoc. What is Happening?
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