Associations Now
SEPTEMBER 12, 2013
For years, the Newspaper Association of America released quarterly statistics showing declines in advertising revenue—leading to wave after wave of doom-and-gloom predictions for the industry. Now it’s trying a different approach in an effort to change the conversation. Why go out of the way to repeatedly emphasize that point?
Thanks For Playing
JULY 19, 2012
Treating people well, even to the point of going WAY above any beyond (the famous Ritz-Carlton $2000 rule ) is going to serve your organization far better than pretty much any other action you can take to promote yourself and what you do. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs).
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Associations Now
MAY 7, 2015
Coffee may rule the roost of hot caffeinated beverages in America, but for some, there’s a new cup o’ tea in town. Young, worldly, and experimental drinkers are now trying out various teas, and businesses and cafes are sprouting up to serve the new population seeking a good cuppa across America. ” A Cultural Shift.
SCD Group
MAY 23, 2012
Depending on who you talk with, they were born between 1980 and 2000 so are in their mid-teens to early 30s. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. Reinventing membership as a revenue tool for assoc. What is Happening?
Membership Marketing
SEPTEMBER 16, 2011
In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America. He wrote, “In no country in the world has the principle of association been more successfully used, or more unsparingly applied to a multitude of different objects, than in America. Non-Dues Revenue. (1). ” 2.
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