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SCD Group: Ready or not, here comes Gen Y: Is your association.
SCD Group
MAY 23, 2012
Some call them digital natives because they grew up with digital technology. (As As opposed to older digital immigrants like me who had to learn the technology on the fly!). Depending on who you talk with, they were born between 1980 and 2000 so are in their mid-teens to early 30s. There are 78 to 80 million Ys in the U.S.
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