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Spoiler Alert: It’s Not All About Fundraising

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That’s down from 2000 to 2006, years when that figure routinely reached 30 or 31 percent….". And then there’s the millennial factor. The generation born between 1980 and 2000 is the largest in American history, and as the. notes, “it’s well known that [millennials] aren’t embracing traditional ideas of giving.”.