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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. As far back as late 2012 , BOMA Georgia’s Gabriel Eckert told us a that we’re relying too much on data and not enough on our own gut instinct and common sense. Be careful what you wish for.
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