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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. “Make sure your content has a long shelf life after presenting it. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership.

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Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. This approach is good for promoting the session and for ensuring that content is targeted to your audience. Dana Plotke, Naylor.

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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. That “content” may include everything from social media posts to on-demand and livestream videos, to podcasts, to e-books, to online courses, and more. The Spread of Social.

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