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Game Plan 2014: Seeing Around the Corners

Association Adviser

As Plotke observed: “You hear so often that Next-Gen doesn’t need associations but , as long as associations continue to evolve and to embrace new ways of thinking and acting, then [industry] up-and-comers are going to want a seat at the table, and will indeed join.” Can associations improve their IQ (innovation quotient)?

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Hank Berkowitz, Association Adviser. Think before you ask.

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