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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
Slater and other experts consulted for this article agreed that 10 to 15 minutes is the upper threshold for an online survey. Russ Lemieux , group vice president of association management company Kellen Company , agreed. Not knowing your audience. Do you speak their language in terms they commonly use and understand?
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