Pop-Up Events: The Next Trend for Associations?
Associations Now
MAY 27, 2016
One company that’s found success is Target, which started hosting them back in 2002. This was the first stop on NPB’s #PeanutPower Pop-Up Tour , which also included Chicago; Washington, DC; Los Angeles; Atlanta; and Lake Tahoe. Use social media to get the word out. Buzz builder.
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