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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. “It’s such an easy thing to do and so often we don’t do it,” he said. “You don’t need to be to in-depth, but you need a good handle on the big picture.” ” Benefits of research.
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