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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. “It’s such an easy thing to do and so often we don’t do it,” he said. It’s also a great member benefit and new member recruiting tool. Be careful what you wish for. When not to do research.
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