Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. Who’s doing what and by when? Be careful what you wish for.
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