Small Groups Of Friends Are The Key To Influence Not Swaying Influential People
Velvet Chainsaw
MARCH 20, 2012
Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. That 70 percent happens when you and I share information and content with our friends over lunch, having coffee, on our Facebook page or around the water cooler at work. The Law Of The Few. This is not new.
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