Remove 2002 Remove Cost Remove DC Remove Strategy
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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. 21, DC, ASAE Facilitation Skills Workshop (public). Dec 2002 (6).

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Jeffrey Cufaude, Idea Architects: Mission, Vision, Values: Catalysts.

Idea Architects

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. How that is accomplished—the structure and strategies used—should be flexible and ever-improving, not shackled by rigid plans and inflexible procedures. Dec 2002 (6).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. Dec 2002 (6).