Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). There are five options according to logic and Kotler -- raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs.

Cost 50

Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2).

Jeffrey Cufaude, Idea Architects: Mission, Vision, Values: Catalysts.

Idea Architects

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. How that is accomplished—the structure and strategies used—should be flexible and ever-improving, not shackled by rigid plans and inflexible procedures. Structure and strategy are merely tools to accomplish mission and vision, not things to be preserved at all costs. Dec 2002 (6). Nov 2002 (4).

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6).

It's good to step back every now and then

Idea Architects

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Introducing simplicity and clarity in areas that seem to be increasingly clouded by unnecessary complexity, specifically the topics of productive workplaces, strategy, and innovation. Traditional strategic planning may be dead, but the need to craft strategy most certainly is not. It’s been awhile.

Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. For government and some universities, our membership categories had nothing to do with cost, and everything to do with how membership was packaged.”.

Iowa 40

Why Komen Was Destined to Clash with Social Media

SocialFish

Since 2002, the Komen has grown from $92.6 Avoid risk at any cost (Antidote: Be Courageous ). You can read about its partnership with Kentucky Fried Chicken to see another recent decision that marred the organizations reputation and we talked earlier about its aggressive brand strategy that penalized hundreds of small nonprofits. She specializes in social strategy, crisis communication and measurement.