Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). There are five options according to logic and Kotler -- raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs.

Cost 50

Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4).

Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. Jeff De Cagna, founder of Principled Innovation LLC.

Jeffrey Cufaude, Idea Architects: Mission, Vision, Values: Catalysts.

Idea Architects

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. Structure and strategy are merely tools to accomplish mission and vision, not things to be preserved at all costs.

Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

Iowa 56

Why Komen Was Destined to Clash with Social Media

SocialFish

Since 2002, the Komen has grown from $92.6 Avoid risk at any cost (Antidote: Be Courageous ). She specializes in social strategy, crisis communication and measurement.

It's good to step back every now and then

Idea Architects

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Traditional strategic planning may be dead, but the need to craft strategy most certainly is not. It’s been awhile.