Associations Now

JULY 21, 2016

Building off an existing relationship, the American Institute of CPAs and NAF, an educational organization, developed a program that introduces high school students to the accounting profession to diversify the next generation of industry professionals.

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Associations Now

FEBRUARY 8, 2017

Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

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Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . Employers also recognize that niche sites are an efficient way to connect with top talent in specific industries, so a career center is a very natural fit for an association.

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.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. As early as 1990, HIMSS was already on the path of expanding the sphere of influence for health care IT by engaging in industry partnerships. In this excerpt from our book, Association 4.0—Positioning

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