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Arrested Development? A Strategic Approach to Technology Reboots Association Growth
.orgCommunity
OCTOBER 8, 2019
HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning Martin explains.
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