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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Jeffrey Cufaude, Idea Architects: Facilitation Friday #11: Who Should.

Idea Architects

The people who buy your products? What about the community (world) impacted by your organization and its products and services? Ill be doing a full-day public facilitation skills workshop for the American Society of Association Executives on August 21 in Washington, DC. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).