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Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. community that people value and that our organizations market. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10). Aug 2009 (6). Jul 2009 (5). Jun 2009 (8). May 2009 (4).

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In 2010 and 2011, a diverse cross-section of ASAE staff, volunteers, and members convened regularly as members of the Innovation Task Force. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10).

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. innovation. (6). marketing. (2). Principled Innovation LLC. ► 2009. (14). Indispensability" is neither authentic nor true. Not necessarily. at 4:26 PM.

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Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions.