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How Coachella Could Help You Plan Better Events
Associations Now
APRIL 21, 2017
Today marks the start of the second—and final—weekend of Coachella , the music and arts festival held every year at the Empire Polo Club in Indio, California. In 2001 it became an annual event, and camping was introduced as an add-on option in 2003, creating another revenue stream. Know when to grow.
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