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Monday Buzz: The Challenge of Following Association Legends

Associations Now

Association consultant and SCD Group president Steve Drake was faced with that challenge in 2003 , when a CEO of 30 years decided to leave Ohio State University’s (OSU) Alumni Association. The value of ‘Do the right thing,'” she told Ohio State Alumni magazine editor Mary Alice Casey.

Ohio 40
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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). More than 12.5 Posted by Steve Drake.