Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again
Idea Architects
JULY 23, 2012
Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s.
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