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The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Association Brain Food Weekly: 3.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps).

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