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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. We’d get coverage because TV stations had the reporters to work on submissions.

Video 60
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How to Strengthen Your Association’s Value Proposition

AssociationChat

And this was created for the healthcare associations leadership league. And for them what that meant was that meant developing new types of newsletters and reporting on new new information that their members specifically wanted, that they weren’t concerned about before. Do people really care about the newsletter?

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