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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Social wasn’t in existence when I started! How did you come to work for an association?

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. When, for instance, did social networking begin? MySpace in 2003? 14T5cIp #assnchat. Kent Lewis. March 6-9, 2013.

Georgia 60
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Four Important Things We’ve Learned During Our First Year

Associations Now

Much like the magazine that spawned us , and like ASAE as a whole, we’ve got a finger on the pulse of this space. Unlike the magazine, the flow of stories and tweets is constant. Thinking of giving your content strategy a kick? But it’s very much worth it. Try following these tips. Become More Urgent.

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