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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Association Brain Food Weekly: 3.13.20

Reid All About it

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And for them what that meant was that meant developing new types of newsletters and reporting on new new information that their members specifically wanted, that they weren’t concerned about before. Do people really care about the newsletter? It was published in 2003. But but that doesn’t quite do it? Do they read it?

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