2004, Member Engagement, Recruitment and Strategy

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

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OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. By 2004, the philosophy of a broadening audience was becoming officially accepted and adopted.

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Association Adviser

APRIL 16, 2013

Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they’ll commit to joining (and staying onboard). It can help members with trusted partners and save them lots of time when vetting potential vendors.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

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