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Moving From Free Rider to Engaged Member

Associations Now

That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue. He became a member in 1999 and joined the board of directors in 2005, eventually becoming chair in 2012. Throughout his leadership, he saw a fundamental issue in how SEA served members.

Revenue 40
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What Smart Associations Do Differently

Association Adviser

Since 2005, the two groups had jointly produced a successful annual show and realized that many constituents knew each other and were members of both associations. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

Texas 60