What Smart Associations Do Differently
MARCH 17, 2014
Younger members are not necessarily your most tech-savvy members. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Our [members] are already ahead of the curve, and I have to be ahead of them.” They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.