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The Hourglass Blog: Do You Want Your Members to Be "Smart" or.
The Hourglass Blog
DECEMBER 8, 2010
In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Developing Millennial Leaders.
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