article thumbnail

Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment.

article thumbnail

AE on the Verge: Connecting with significantly more members.

AE on the Verge

Association management, meetings and mania. After identifying the " biggest loser " association programs in their budget, this is what happened next. Note - association here ). "We Labels: association management tips. Association Executive, seasoned, more well rounded than anyone thinks. ► 2008.

Tips 28
article thumbnail

Association Brain Food: 2.24.23

Reid All About it

. – From Value Proposition Strategy to Growth: A Membership Growth Case Study The Ontario Society of Professional Engineers’ membership marketing campaign wasn’t yielding the expected membership growth results. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.